Why It Might Appeal
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Unique concept: Island-style luxury living in Dubai, which can attract end-users looking for resort-style lifestyle or investors aiming for high-end product.
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Brand / developer: DAMAC Properties is a known name in Dubai luxury real estate.
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Potential growth: Given the amenities, distinctive theme, and the relative newness of the development, upside in value could exist (especially for early buyers).
Things to Keep in Mind / Risks
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Off-plan nature: Many of the properties are still under development (and hand-over might be years away). For buyers this means waiting, construction risk, market risk. (Reddit and other forums note this.)
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Pricing: While starting prices are marketed low, actual unit size, view, cluster, etc will affect price significantly. Premium for waterfront/higher spec.
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Location trade-offs: While accessible, it is not in the very heart of central Dubai – some central amenities may require drivetime.
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Supply risk: As with many luxury developments in Dubai, buyer should consider: oversupply in luxury segment, long-term demand, rental yield, overall market conditions.
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Quality & reputation: While DAMAC has a strong brand, any large scale developer & off-plan development entails typical project risks (financing, delivery, quality).